The past few years have brought much disruption, and new trends and technologies have left an indelible mark on the corporate landscape.
For HR departments, an “exhausted workforce and highly competitive labour market” are making life even more difficult, Gartner’s Brian Kropp reflects.
But as we prepare for the New Year – a year that promises to be our first without lockdown since 2020, we do so with optimism. There’s so much fresh opportunity for HR leaders to embrace change, nurture talent and enable companies to differentiate as great employers.
Below are some of the key trends that will define HR success in 2023.
- Communication is key
Studies show that three-in-five employees feel the pandemic has impacted positively on how businesses operate, much of which is down to better communication and improved empathy between managers and other staff.
It’s vital that HR keeps these healthy communication channels open. So, use technology to compliment workflows wherever possible. The right blend of virtual and in-person collaboration will allow managers to provide constructive feedback and enable people to be at their best.
- Remote working experts
Effective remote working is the foundation to a fulfilling employee experience, a reality reflected in a near tripling of global job listings with a remote component since 2020.
Adoption of remote working will depend across industries, but staying flexible will be key to optimising productivity, supporting wellbeing and driving retention. Hirers must ensure that they advertise their working arrangement offers clearly in order to maximise applications.
- Culture and core values
In a recent survey, 77% of millennials across the US and Europe said their decision to apply for a job is influenced by company culture – a factor that is more important for 66% of job seekers in the UK.
Post-pandemic, firms that take fairness and equity seriously, both internally and in society at large, will stand out to the top talent.
Get off on the right foot by partnering with local non-profit organisations, charities or volunteer projects that align with your corporate values, and which can inform how the company practices on a day-to-day and long-term basis.
- Brighter benefits
Today’s employees need real benefits – something which 72% of companies are spending more on as we emerge from the health crisis.
Parental and family leave is one of the popular perks being offered, with some employers facilitating on-site child care. More unusual benefits such as vet bills insurance are also appearing, while mindfulness apps are among the cost-effective tools helping to improve staff welfare.
Be creative in how you meet needs, but ensure all individuals feel supported, rewarded and valued.
- Automation
Automation deals with time-consuming chores, freeing up HR personnel to do jobs that actually support people and culture as a whole.
But automating tech continues to be neglected, causing HR managers to lose an average of 14 hours per week doing manual tasks, CareerBuilder research reveals. Cost is a primary stumbling block, as Linda Holbeche, co-Director of the Holbeche Partnership explains:
“Presently, many HR and People leaders find it hard to get to the front of the queue when it comes to investing in HR technology. Many [still have] separate HR systems, and the challenge is that many of these are not kept up to date, and can hinder rather than help.”
Executives that give automation the attention it merits can reinvigorate processes across the board, from recruitment, onboarding, and performance management, to expenses and the employee experience.
- Diversity, Equity and Inclusion (DEI)
DEI issues should be always a priority, but as we move into 2023, organisations can expect to be held increasingly to account for any shortcomings. In fact, 70% of job seekers say they seek an employer “that demonstrates inclusivity and diversity”.
“As the next generation enters the workforce, they will push businesses beyond their comfort zone. They will expect businesses to take a more serious attitude toward equality, diversity and inclusion, and to be more flexible and adaptable to change,” explains April Marcot Head of People and Culture at Talent.
A fresh start
Looking to the New Year, HR leaders should recognise how much we’ve learnt from the pandemic, and use this knowledge to lead teams with confidence.
By making smart choices with greater efficiency, HR can involve the whole company in positive change, promote growth and create sustainable resilience.
At HR Spectrum, we know that through collaboration with individuals and companies who you know and trust, you can achieve smoother, more effective workflows and lasting success.
To find out more about the fantastic opportunities available through HR Spectrum, contact us today.
